ROI – What is ROI and How To Calculate It?
ROI is short for Return On Investment. It is one of the most important metrics of digital marketing. We measure the performance of the investment...
What is SWOT Analysis and How to Do It?
SWOT Analysis is a strategy that helps us analyze the strengths, weaknesses, opportunities and threats of businesses. It is important for analyzing the competitive position...
Non-Fungible Token (NFT) – The Age of Crypto Art Has Begun!
Why was $69 million given to an image that we could all access for free on the internet? Let's look at the story of Non-Fungible...
Default Channel Grouping in Google Analytics
In the past, we mentioned that Google Analytics is the free platform with the best analysis performance to develop your website and analyze your users....
What is Google Analytics and How to Use It?
What is Google Analytics? Google Analytics is a free analysis tool. Thanks to this analysis tool offered by Google, website owners can examine and report...
RACE – Digital Marketing Planning Model
RACE is a strategy created to improve digital marketing studies. In 2010, Dave Chaffey realized that businesses use digital marketing without a strategic approach, and...
What is Clubhouse App?
“Clubhouse app" recently, we’ve been hearing this new generation social media platform everywhere, as everybody is talking about it. Clubhouse started to be talked about...
Digital Marketing vs Traditional Marketing
I tried to explain briefly what digital marketing is in my last article. In this article, I will talk about digital marketing vs traditional marketing....
