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SEO search engine optimization

SEO (Search Engine Optimization)

In this article, I would like to talk about SEO, one of the most fundamental building blocks of the digital marketing ecosystem.

SEO is the name given to all of the work done for websites to perform better in search engines and to rank higher on a word-based basis. Websites that rank higher get more clicks. Although the number of visitors is important, it is the number of qualified users that really matters. You should do SEO to attract more qualified visitors to your website.


It would be wrong to consider SEO work only as improvements made within the site. It is a part of SEO in the improvements made on page site as well as off-page.

On-site SEO refers to both the search engine settings and the design and software works that will enable the content to reach the user in order to make it easy for visitors to find what they are looking for on the site. Priority is the quality criteria of search engines. Search engines give websites quality scores according to certain rules.


Affecting quality scores; text and visual content used on the site are features such as clean and fast code structure, interfaces, search engine meta tags, keyword, meta description and internal links.

Off-site SEO; It is the work done for the website to rank higher in search engines such as Google, Yandex, Bing. In other words, it includes all the shares and interactions that take place outside the site. You can achieve an increase in your site with backlink work to be done outside the site. Backlink is when a website provides a link to another website as a reference.

It is the most effective way to get natural backlinks, not just backlinks.

Instead of buying paid links, natural backlinks should be earned by preparing quality up-to-date content.

We should not forget that the most effective SEO is that the visitor clicks on your website and spends a long time on your site by finding the information they are looking for on your page. Naturalness is the most important and effective way. Never do anything that Google doesn’t like. It is certain that you will gain new visitors and rise if you are patient by coding your site in accordance with seo techniques, optimizing in-site works correctly, having both original and up-to-date content and using natural backlinks while applying off-site.

Of course, SEO is a very large topic, and this was just the tip of the iceberg. Don’t forget to follow us for more 🙂

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